The new fare, with combinations like chili-mango and apricot-and-Cinnamon, seem to be the new fad, and many people seem willing--even in a tough economy--to plunk down a five-spot for a bite of a newfangled taste-sensation.
My hunch is that this trend will trend away, along with crocs and leisure suits and pet rocks. The average person, I don't think, is going to walk away with a five dollar donut, no matter how unique or finely-tuned it may be.
However, there are been stranger trends in the world of food. As the author points out in the article, the gourmet donut is not touted as a donut at all, but as a super-treat along the lines of a dessert or point-of-purchase delicacy. The idea is, if people will buy a five dollar ice cream cone (and they do!) or pay five dollars for a dessert (heck, most desserts cost more!) then they will most certainly spring for a five dollar donut of superior quality (and they are!).
Well, I'll be going in search of some of these big game fish in the coming weeks. I've got a roll of fivers in my wallet earmarked for the catch and a series of blogs waiting in review. And if anyone out there has a gourmet donut I should try, don't hesitate to drop me a line. I'll bite.
The flavor and the aroma will most certainly reel me in.
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